[Link to part 1] | [Link to part 2] | [Link to part 3] I knew I’d think of something else after I thought this whole post series was complete. But this post will be brief. Benefit statements are not only affected by the target customers, but are also affected by the “personality” of the […]

Communicating benefits (not features) to identity customers (Part 4 of 3) — Bredemarket